Press Release Autumn Fair 2010
ITZ ARM WALLETS AUTUMN FAIR 2010 04-Aug-2010 THE WORLDS MOST INNOVATIVE WALLET HITS EUROPE
ITZ Arm Wallet is one of those items that consumers have been demanding for decades. It is designed in such a way that it just doesn’t get in the way. Just as the cumbersome “moonbag” in the 80’s made it possible to have all your items around your waist, this latest fashion accessory follows the same principle and is designed to be worn on the forearm or the ankle, freeing up your hands while you walk, run, dance, fly, drive, rock, roll, shop or skate! “We are excited to be bringing a world class innovation from South Africa to the global market,” said Damon Giannoccaro, Managing Director, ITZ HQ South Africa, “The product has been very well received in all territories and we look forward in extending the product line in months to come.” CEO and Founder of ITZ Arm Wallets Group of Companies, Michelle Serebro’s vision for the ITZ Arm Wallets is to educate and change the way people use wallets and to encourage more and more the end consumer as well as buyers globally to invest their money in a truly revolutionary new design and means of wearing an arm wallet. With funky features such as 2 integrated pockets that are accessed via a zip providing easy access and safe storage space for whatever it is that you want to carry – coins, credit cards, lipstick, the works! What’s more is that the coloured ITZ Arm Wallet doubles up as a cell phone or MP3 player pouch – zip them up, pull the earphones through and there you are, communicating or jamming on the move or at the gym! The ITZ Arm Wallet, with its custom designed prints by PINS, is made from the highest quality neoprene and lycra and is designed to absorb perspiration whilst little holes allow for breathability. A range of innovative neoprene products from shock resistant laptop bags and mobile pouches called "ITZ Covered" as well as neoprene home ware products are currently being rolled out in selected territories to expand the company’s global footprint.. ABOUT ITZ
ITZ HQ (Pty) Ltd The ITZ Group Of Companies consists of, ITZ HQ (Pty) Ltd was founded in South Africa in October 2008 and owns the worldwide rights to the design registrations of the ITZ Arm Wallet which was invented by a 16 year old South African. ITZ HQ (Pty) Ltd has its own research and development factory in China as well as established manufacturers in China to manufacture the wallets. ITZ HQ Ltd in Hong Kong was founded in March 2009 and is the Sales and Marketing arm of the ITZ Group of Companies. ITZ HQ UK Ltd was founded in July 2009 to handle all the UK, Scandinavian and European markets as its strategic positioning allows for a far more responsive reaction time to meet the demands associated with relationship building with all our suppliers, distributors and retailers alike. THE DESIGNER BEHIND ITZ...
ITZ Arm Wallets designer PINS ABOUT PINS The London based artist formally known as PINS, specializes in various creative fields from Graphic Artwork to customized clothing using various application techniques from Airbrush and Spray can art to Swarovski crystals. Previous clients have included Usher, Kelly Rowland, Mariah Carey and Cheryl Cole to name but a few. At sweet 25, PINS has followed a progressive path from completing a BA HONS Fashion with Business Degree, a year later winning Best Customizer of the Year 2006 at Universal Urban Fashion Awards, selling his clothing at festivals such as Glastonbury/Bestival and various fashion/music events. PINS has successfully progressed into launching his own brand under his own name which is ultimately based on exclusive clothing and art fused together by initial concepts inspired by everyday life and can be viewed at www.pinspired.com. MARKETING & MEDIA
For all inquiries regarding marketing, branding, branding opportunities, communications and new product development please email Damon Giannoccaro: damon@itzarmwallets.com or register on our website and send us your request.
Legal Notice:
"All rights reserved. The graphics, images and all original material on the products and the product packaging are protected under copyright in terms of the Berne Convention. The ITZ trademark and the shape and configuration of the ITZ arm wallet are the objects of pending and registered trademarks and designs worldwide.”
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